If you’ve seen these badass Police SUVs, then you’ll understand why Dodge got the J.D. Power awards as the #1 Brand for Driver Appeal and Initial Quality among mass market brands.

Dodge, like any big corporation that has existed throughout the growth of television advertising, has been at the forefront of numerous trends and gimmicks over the years. Simultaneously, they’ve established a tone in their advertising that encourages other manufacturers to strive to keep up.

Named after its founders, John Francis Dodge and Horace Dodge – the Dodge Brothers in 1900. Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan.


Dodge has a history of producing high-performance automobiles, and for much of its existence, Dodge was Chrysler’s mid-priced brand above Plymouth. The Dodge brand lineup also includes; Attitude, Challenger, Charger, Neon, and Durango which is used by the Police and is the only SUV currently built by Dodge since the discontinuation of the Dodge Journey.

For over 100 years, the brand has truly been outstanding, we see them take the competition by the horn with their brilliant slogan and motto.

Dodge Slogans

Dodge current slogan is “Tear up the streets… not the planet”


We’ve put together a list of the top dodge slogan, taglines, corporate mottos, sayings, and a series of Dodge commercials from Wayback. Have a read.

  • Dependability, The Dependables (1920s–1967)
  • Join the Dodge Rebellion (1966-1967) Dodge Performance Cars
  • Dodge Fever (1968–1969)
  • You Could be Dodge Material (1970–1971)
  • An American revolution (1982–1989) (slogan recycled by Chevrolet, a GM brand in 2005)
  • The new Dodge (1992–2000)
  • Dodge. Different. (2000–2001)
  • Grab life by the horns (2001–2007, mainly for Dodge truck market)
  • Grab life (2007 – mid-June 2010, in Ram pickup truck ads)
  • Never neutral (2010–present)
  • Born Dodge (2014–present)
  • Domestic. Not Domesticated (2016–present)
  • Excess drives success (2021–present)
  • Tear up the streets… not the planet (2021–present)

These Dodge Slogans can give you good insights on advertising ideas, whether it be for school, a charity organization, a company, or your personal business.

1966 Dodge Polara

Popular Dodge Advertisements from Way Back

Although advertising has clearly evolved in terms of a timeless, creative quality throughout time; the older ads bring you back to a simpler time, both in the automotive world and in American history.

You’re certain to remember at least a few of these Dodge advertising slogans over the previous five decades, whether you’re a young buck or an old-timer.

Dependability, The Dependables (1920s–1967)

To sell their products, the Dodge Brothers used their name, “Dodge Brothers,” followed by “Reliable, Dependable, Sound.” The tough build, craftsmanship, and power of Dodge vehicles were praised by ardent Dodge customers. Buyers repeatedly stated that this was a dependable vehicle. Theodore MacManus invented the term “dependability” in a brilliant marketing move for Dodge.

From around 1914, Dodge used the term in advertising, and by the 1930s, the term had made its way into dictionaries and was quickly adopted into ordinary usage.

Dodge Fever. (1968–1969)

In the fall of 1967, Dodge unveiled the all-new second-generation Charger for the 1968 model year, which became an instant hit with vehicle purchasers and would go on to become an iconic symbol of the muscle car era.

The Dodge Fever campaign began in 1968, and it was a huge success. When ordering a new Dodge, a potential buyer might select desired performance options, figure out the arrangements for an affordable down payment and monthly installments, and drive away in one of the bumblebee striped Dodges.

The Swinger 340, Dart 340 GTS, Coronet R/T, Super Bee, and Charger R/T were among the “five from the hive” Dodges, and if a twin tail striped Charger R/T was purchased, the new owner now owned one of the “five from the hive” Dodges.

Buying one of these Dodges gave the owner the ability to “Run with the Dodge Scat Pack,” which was always a good way to get rid of the fever.

Dodge White Hat Specials (late 1960s)

Dodge introduced the 1969 “White Hat Special” editions of their lineup, capitalizing on the popularity of spaghetti westerns in the late 1960s.

The White Hat Specials were more about the aesthetic and comfort than, say, the more performance-oriented R/T packages. They were named after the old Roy Rodgers maxim that “the good guys wore white hats.” Vinyl tops, seats, light kits, wheel coverings, and side-view mirrors with remote controls were all standard.

In addition to the sporty Chargers, the White Hat Special package was offered on Darts, Polaras, and Coronets.

You Could be Dodge Material (1970–1971)

Advertising has evolved significantly over the years, but it doesn’t seem like it was that long ago when this commercial for the 1970 Dodge Charger 500 aired on television. However, nowadays, a piece like this is more amusing than the majority of purposefully funny advertisements.

You can see for yourself how appealing the 1970 Dodge Charger was in this setting. So much so that it may cause you to abandon your lady on the beach.

That Thing Gotta Hemi?

In a Dodge Ram television commercial, we see two guys in a Plymouth Duster in the video. They come to a halt in front of a sparkling Dodge Ram pickup, which is towing a lovely, vintage Dodge Charger behind it. Actor Jon Reep made his debut saying, “Hey, that thing got a Hemi?”  as he leans out his window.

“Yeah,” says the Ram’s owner. “Sweeeeeeet,” the Plymouth driver answers. As the traffic light goes green, the Plymouth Duster is waxed by the pickup. The Ram driver shifts his attention to the Plymouth at the next light and asked, “Did you mean the Charger?” “Cause, you know, that’s also got a Hemi.”

Watch Dodge Ram Hemi TV Commercial below

An American Revolution. (1982–1989)

Dodge Challenger – George Washington “Freedom” American Revolutionary War Ad

If George Washington drove back in the 1700s, he would be driving a Dodge Challenger.

At least, that’s what a new ad wants you to believe. The Challenger commercial, which appeared during the World Cup, depicts Washington scaring off the Redcoats in the muscle car and therefore winning the American Revolution.

The Pride is Back (1980)

Chrysler is rescued by Lee Iacocca. In 1979, Chrysler was obliged to seek government loan guarantees due to the combined effects of a recession and a global oil crisis. Meanwhile, in a series of television commercials, Chrysler chairman Lee Iacocca pushed the company’s argument directly to the people. “America, if you can find a better car, buy it,” the famed auto executive told the camera, looking straight into the camera.

Buyers responded to Iacocca’s challenge by swarming to showrooms to purchase their own K-cars. A total of nearly one million Aries (plus another million Reliants) were sold, allowing Chrysler to pay off its debts seven years ahead of schedule. Iacocca was quickly back on the airwaves with a new ad campaign. “The Pride Is Back” was the title of this one.

The New Dodge. (1992–2000)

With the introduction of the Viper in 1992, Dodge shifted its performance focus further ahead, and all Dodge automobiles and trucks were advertised in brilliant red.

This was the first phase in what was dubbed “The New Dodge,” a marketing campaign that included a slew of new models and television commercials that highlighted the vehicles’ advances and challenged their rivals.

Dodge. Different. (2000–2001)

“Dodge Different” took the place of “The New Dodge.” Dodge discovered that offering items that were bolder and more exciting than its competitors was the key to success. To put it another way, it’s by being unique. In the company’s 85-year existence, it was the company’s largest and most thorough print and television campaign.

Grab Life By The Horns. (2001–2007, mainly for Dodge truck market)

In 2001, Dodge ads began to feature the phrase “Grab life by the horns.”

The concept of ‘Grab Life,’ as opposed to ‘Grab Life by the Horns,’ separates it from the Dodge Ram in a way. Dodge modified its tagline to coincide with an increase in automobile sales.

The carmaker started producing automobiles to counteract the drop in pickup sales caused by fluctuating gasoline prices. If they cut off the horns, you’re more likely to think Caliber or Avenger than Ram.

Never neutral. (2010–present)

Never Neutral, a 2012 Dodge Charger commercial, takes a critical look at one of the auto industry’s major issues: their tendency to take out driver involvement on the actual act of driving.

Dodge’s new TV commercial emphasizes that the 2012 Charger is a car designed for driving and being driven in. According to the Never Neutral commercial, the new model will always be an option to hands-free driving, self-parking automobiles, and the unmanned car driven by a search engine company.

13. Guts. Glory. Ram. (2010–present, Ram Truck division)

“Guts. Glory. Ram” has an old western vibe, which is a wonderful fit for what Ram claims its brand represents.

The only method of transportation back then were horses, trains, and carts, the spots promote the concept that if an automobile existed during these periods of bravery and survival, it would have been the Ram pickup.

Wisdom (2014, commemorating Dodge’s 100-year anniversary )

As the Dodge brand celebrated its 100th anniversary; in “Wisdom,” a one-minute short honoring centenarians who laughed loudly and grinned big in front of the camera while passing out relevant bits of wisdom about life and fast vehicles “Live for now … Because life is good, you make it good.”

Each person from the era when Dodge Brothers was still a stand-alone company was identified by their name and birth year. The basic and sincere theme was however: “You learn a lot in a hundred years … Here’s to the next hundred. Born Dodge.”

So, here’s to putting the pedal to the metal … and never, ever forgetting where we came from. The 10th Nielsen Global Automotive Advertising Awards selected “Wisdom” the Automotive Ad of the Year for 2015.

Born Dodge. (2014–present)

As Dodge marked its 100th-anniversary in 2014, they created special 100th century edition cars, redesigned the Charger and Challenger, and aired this epic commercial to commemorate the occasion.

Domestic. Not Domesticated. (2016–present)

“Domestic. Not Domesticated.” is the tagline that seeks to reflect Dodge’s enthusiasm and attitude. This Dodge Slogan means the Dodge automobiles can manage supermarket trips and recital pickups just as well as laps around the race track. You don’t have to give up pleasure for the sake of practicality. You have the option of having both.

No doubt these Dodge Slogans are sick! Which of them do you connect with most? Let us know in the comments. Don’t forget to check where your favorite car brand is on the Top 30 Most Reliable Car Brands

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About the Author

Larry Cruise


I know a lot about cars, man. I can look at any car's headlights and tell you exactly which way it's coming.

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